Top100Beauty
Editorial Policy

How Top100Beauty plans, checks and updates content.

Our editorial work is organised for readers first. Rankings, guides and explainers should make the next decision clearer without inventing authority or outcomes.

Beauty editorial planning materials
Reader firstAnswer the question a reader came with.
Clear limitsSeparate information from professional advice.
MaintainedShow publication and update dates.
01

Planning

Each page begins with a defined reader question, location or service scope. We choose the page format only after deciding whether the reader needs a ranking, guide, treatment explainer or local collection.

  • Define the audience and decision
  • Avoid duplicate or thin pages
  • Use a format that matches the question
02

Writing and review

Editors organise publicly available details, explain comparison points and remove unsupported certainty.

  • Use plain, specific language
  • Separate facts, opinions and brand claims
  • Keep medical and professional boundaries visible
03

Corrections and updates

Content can change after publication. Readers and businesses can submit supporting information for review.

  • Show modified dates
  • Review factual corrections
  • Update or remove outdated claims
Questions or corrections

Tell us which page needs attention.

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