Choosing a topic
We begin with a question, service or location that readers are searching for.
- Focus on a clear reader need
- Avoid repeating the same information
- Choose the right format for the topic
Editorial Policy
How we create and update our beauty content.
We aim to make beauty information clear, useful and easy to check. Here is how we research, write and maintain our articles.
Clear answersFocus on what readers want to know.
Careful limitsSeparate general information from professional advice.
Regular updatesShow when an article was published and updated.
Writing and review
Our editors organise public information, explain key differences and avoid claims that cannot be supported.
- Use plain and specific language
- Separate facts, opinions and brand claims
- Make professional limits clear
Corrections and updates
Information can change after publication. Readers and businesses can send us reliable sources for review.
- Show the latest update date
- Review factual corrections
- Update or remove outdated information
Questions or corrections